Product Design Lead

Over 300,000 Danish small businesses rely on e-conomic. As AI reshapes software delivery, our challenge is no longer speed – it is quality and trust at speed. Ensuring our product feels coherent across 10 product teams and autonomous agents requires a written, codifiable design standard.

We are hiring our most senior individual contributor: a Design Lead. This is a leverage role, not a delivery role. You set the design direction and principles that shape how e-conomic’s products look, feel and work, so that every team, human or AI, can make great design decisions.

THE TEAM

You partner with 1 Design Manager, 12 product designers, three of whom work in AI enablement and design systems, and work alongside a Design System team of 5. Together we serve 4 value streams and 10 product teams. Guided by our Beaver Manifesto (craft, adaptability, systems thinking), design operates as an equal peer to Product and Engineering.

You step into an established practice with active crits and a design system with a solid foundation, but you will codify the missing piece: the principles, metrics, processes and quality bar that govern them. You decide direction, standards, and trade-offs; the Design System team owns components and tokens; together, you define new patterns.

YOUR IMPACT

Design at e-conomic is embedded in product trios. We need a senior design practitioner to set the standard those decisions are made against and hold accountability for overall product quality.

• How design works: Establish one clear decision-making framework from validated idea to launch. Own design reviews, crits, decision rights, deviation rules, and design debt tracking – ensuring quality issues are caught before shipping.

• Design direction and principles: Define interaction and trust principles written so designers, PMs, engineers, and LLMs can all evaluate a screen and resolve trade-offs without you in the room.

• The quality bar and its metrics: Define what "good" looks like and how to measure it (one-off patterns, design debt, design system adoption). When compromises occur, ensure gaps are tracked with explicit ownership and deadlines.

• Design in strategy: Partner with Product Leads during value stream planning. Bring usability and trust into scope before solutions are framed, making experience quality a deliberate priority rather than a post-launch fix.

• An agentic way of designing: Translate rationale and patterns into composable rules that agents can build with, embedding design intelligence directly into our system so humans and AI ship consistent work faster.

• Depth when it matters: Help designers hold the quality argument with their Product Leads and teams, and set new standards through reference designs.

YOUR PROFILE

Someone who can lead from both ends of the table: carry the quality argument with Product Leads and leadership in their language, and carry the craft discussion with designers and engineers, and hold the two together when speed and quality pull apart.

• A proven experience at this level: Experience operating as a Staff or Principal Designer, Design Lead, Design System Lead or similar in an organisation where your frameworks and decisions had to hold without you there to defend them.

• A track record of changing how design works, not just what it shipped: Direction, standards or process that other teams actually adopted, and you can tell us what people did differently afterwards.

• Outcome-first: You have set outcomes for design work, aligned them to the strategic direction of the business, sequenced the work against them, made the trade-offs visible when capacity or speed forced a choice, and answered for what moved.

• AI-native practice: You prototype with AI and in code, you have shipped or seriously tested AI-assisted or agentic experiences, and you have a view on where agents change the designer's job and where they do not yet.

• Design systems, deeply: Help designers hold the quality argument with their Product Leads and teams, and set new standards through reference designs.

• Credibility at both ends of the table, in the same week: Writing a principle in the morning, reviewing a pattern in the afternoon, and in between saying no to a Product Lead with a better reason than taste, making the trade-off visible, and changing your mind when the evidence says so.

• Language: Fluent professional English.

Nice-to-have: Danish, Norwegian or Swedish · B2B SaaS, fintech or another domain where trust is the product.

YOUR E-CONOMIC BENEFITS

🦋 Flexible Work Life: Adapt your work environment and hours to suit your lifestyle, with hybrid options available.

🤧 Family First: Unlimited child sick days.

🌍 Global Vibes: An international workplace with +30 nationalities.

💆🏻‍♀️ Well-being: Access a range of services to support your physical and mental health.

🏥 Security: Comprehensive health insurance and company-paid pension.

👩‍💻 Tech Choice: Select your preferred gear, be it Mac or Windows.

🏬 Prime Location: Located in Carlsberg Byen, equipped with the latest facilities.

THE RECRUITMENT PROCESS

If this role aligns with your career aspirations, please submit your CV and answer the application questions below – no cover letter or personal details are required. Please check your inbox and spam folder for a confirmation email.

First, hit that apply button and let's kickstart your e-conomic experience!

The Interview Process

Applications are reviewed continuously, and we invite candidates for interviews as we go.

Initial screening: Conversation with Diana (Talent Partner) to learn more about your motivation and assess fit against the role's defined success criteria.

1st interview: Meet up with Jessica (Design Manager) and Kim (Design System Manager), where we’ll learn more about you, and you’ll get to know the role more in depth. Duration: ~60 min.

2nd interview: A case presented to Jessica , Tue (Senior Product Designer) and the hiring team. You receive the case and a personality assessment in advance. We dedicate at least one hour to the case and the discussion that follows, and we will argue with you a little.

If all interviews align, we typically follow up with two short reference calls as part of the process.

Got questions?

Reach out to Jessica jessica.thomsen@visma.com , Kim kim.johannesen@visma.com or our People & Culture partner Diana diana.rose@visma.com

Do you want to know more about us?

Read further or watch the new episode on e-conomic